The art of packaging; beautiful classic Tiffany

by Venetia Kapernekas

In couple of days, october 5th, my lovely young daughter, a true blessing in our lives, becomes 13. From early age  I introduced her to many classic films and divas,  from Bette Davies, Greta Garbo  and more.. she loved  Audrey Hepburn,  ‘Breakfast at Tiffany’ , 1961 and that became her true love. My girl, a true New Yorker, born downtown Manhattan, just 2 weeks after 9/11  has embraced Tiffany and the love for the blue color.  So what else would she longed for her birthday?  from the Ziegfeld collection a pair of earrings in sterling silver with freshwater cultured pearls.

A  visit at the Munich Tiffany, intrigued my curiosity to find about the “box”

photo 1 copy

 

When the company introduced its diamond engagement ring in 1886, the effect was complete. The Tiffany Blue Box became every bit as coveted as the ring, or whatever else might be nesting inside. In 1906, the New York Sun reported that Charles Lewis Tiffany “has one thing in stock that you cannot buy of him for as much money as you may offer; he will only give it to you. And that is one of his boxes.”

tiffany-blue-03-2014

 

the color is No. 1837 on the Pantone Matching System chart. It is not commercially available; since a 1998 filing with the federal government, the color is trademarked. The packaging on which the color appears is also trademarked, as is the white satin ribbon tied around.

 

images

For the first time ever, Tiffany opened on a Sunday to allow for filming. (Breakfast at Tiffany) It also posted 40 armed guards on the floor to prevent any of its blue boxes from disappearing.

 

Happy Birthday my lovely Ana Nefeli! be happy and full of pearls in your life!

25085523_922988_ED_M

Tiffany & Co, Ziegfeld collection,earrings in sterling silver with freshwater cultured pearls.

1837

 

since 1837, New York

Advertisements